Rolls Royce next-100 Grand Vision Future Luxury Car

Rolls-Royce, the world’s leading luxury brand

Rolls Royce has defined the future of luxury cars and has stepped bravely into the future to propose a no-compromise, fully autonomous, coach built, personalised vision to those customers who wish for an emotional attachment to their car.

A further departure is the lack of a gasoline powered engine. Here, the Vision Next 100 concept ushers away past for a fully-electric, fully-futuristic powertrain, furthering the quiet grace that Rolls-Royce has come to embody.
A vision of the future of luxury mobility’ is how Rolls-Royce defines project 103EX

The key, says Rolls-Royce, is in optimizing four key tenets of the future of luxury mobility. ‘The Grand Sanctuary’ ‘The Effortless Journey’, ‘The Grand Arrival’. and ‘The Personal Vision’.

Rolls-Royce states that the Vision Next 100's design "presents an intriguing and aesthetically dynamic vision of the future of luxury mobility—a completely personal, effortless and autonomous Rolls-Royce experience, wrapped in a design that ensures a 'Grand Sanctuary' for its occupants, and a 'Grand Arrival. '"
The interior, has been dubbed by Rolls-Royce as the “Grand Sanctuary,”

The Rolls Royce “Grand Sanctuary,”

is designed to feel like the cozy carriages of old, except with a digital twist. Where the concept's design departs from current Rolls-Royces however, is in the gullwing top portion of the single suicide door. Adding to the futuristic, handcrafted lounge atmosphere is a virtual assistant and chauffeur, dubbed the “Voice of Eleanor.” As a fully autonomous vehicle, there’s also no need for a steering wheel. The OLED screen in front of passengers is designed to display information or play TV shows. However, Rolls-Royce did include one anachronism in the interior of the concept, the analog clock, which is featured prominently in the center of the dash.