Rolls Royce next-100 Grand Vision Future Luxury Car
Rolls-Royce, the world’s leading luxury brand
Rolls Royce has defined the future of luxury cars and has stepped bravely into the future to propose a no-compromise, fully autonomous, coach built, personalised vision to those customers who wish for an emotional attachment to their car.
The key, says Rolls-Royce, is in optimizing four key tenets of the future of luxury mobility. ‘The Grand Sanctuary’ ‘The Effortless Journey’, ‘The Grand Arrival’. and ‘The Personal Vision’.
The Rolls Royce “Grand Sanctuary,”
is designed to feel like the cozy carriages of old, except with a digital twist. Where the concept's design departs from current Rolls-Royces however, is in the gullwing top portion of the single suicide door. Adding to the futuristic, handcrafted lounge atmosphere is a virtual assistant and chauffeur, dubbed the “Voice of Eleanor.” As a fully autonomous vehicle, there’s also no need for a steering wheel. The OLED screen in front of passengers is designed to display information or play TV shows. However, Rolls-Royce did include one anachronism in the interior of the concept, the analog clock, which is featured prominently in the center of the dash.