Rolls-Royce, the world’s leading luxury brand, has defined the future of luxury cars.
The Grand Arrival of the Rolls-Royce Vision Next 100 boldly points to a bright future for the brand where the individual demands of buyers for complete and authentic Personalisation are met through an exquisite fusion of technology, design and hallmark Rolls-Royce craftsmanship. The Rolls-Royce Vision Next 100 does not dwell on the past. It is as innovative as possible while at the same time transcending the design history of the brand.
The key, says Rolls-Royce, is in optimizing four key tenets of the future of luxury mobility:‘The Grand Sanctuary’ ‘The Effortless Journey’, ‘The Grand Arrival’. and ‘The Personal Vision’
The interior, dubbed by Rolls-Royce as the “Grand Sanctuary,” is designed to feel like the cozy carriages of old, except with a digital twist. Adding to the futuristic, handcrafted lounge atmosphere is a virtual assistant and chauffeur, dubbed the “Voice of Eleanor.” As a fully autonomous vehicle, there’s also no need for a steering wheel. The OLED screen in front of passengers is designed to display information or play TV shows,
The Effortless Journey’, brings alive one character forever associated with the brand: the Spirit of Ecstasy.
Literally so – the Spirit, originally sculpted on Eleanor Thornton back in 1911, becomes the owner’s virtual assistant and autonomous chauffeur, using artificial intelligence to organise schedules and plan around traffic. The artificial intelligence is designed to inform the owners of their schedules, reminding them about appointments and important tasks.
The Grand Arrival gesture of the Rolls-Royce Vision Next 100 creates a stage for our important passengers as they arrive at their ultimate destination,’ explains Taylor. ‘It is an expression of our intrinsic understanding of the possibilities for a true luxury brand and the desires of its customers.’
‘The Personal Vision’ is represented by the coach-built nature of the concept car. There are no direct references to what powers the Vision Next 100 concept – ‘zero-emission’ is as detailed as it gets, An advanced chassis, a zero-emissions power-train and a bespoke design tailored to every individual customer are all part of and it could be a long time before Rolls-Royce finally retires its magnificent V12 engines.